Channel Marketing

channel marketing

Intelligent Channel Marketing


Selling via the channel is a key strategy for all the large IT companies. At Marketing Solutions Ink we understand the channel and the issues the resellers have whilst selling multiple vendors products.

Positioning the product in the market, providing the right price to the customer and selling solutions is key to a good channel marketing strategy.

The days of ‘box dropping’ are well and truly gone!

“IT customers want us to fix their pain points, solve their business issues and provide solutions not just product”.

Understanding the Channel is important to us, and keeping up to date with the latest technology issues and solutions is key. We follow the Australian Reseller News (ARN), IDC’s market intelligence and follow Gartner vendor quadrant reports.

Channel Partner Marketing Programs


We have an excellent understanding of Channel Partner programs and can align a Channel marketing strategy to any IT vendors program.

The team at Marketing Solutions Ink has worked alongside some of the largest Channel Partners in the IT industry. We also work with some of the smaller resellers who have limited marketing resources in-house.

We can work within your budget and can provide cost effective solutions to meet your IT Channel marketing business needs.

Call us to discuss your Channel marketing needs.

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Thu Mar 31 04:55
Real time marketing and PR needs to be understood by the big corporations. There is a great opportunity for everyone, you just have to know how to engage! I've just been to a Real Time Marketing and PR Masterclass seminar in Sydney with David Meerman Scott!

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